Turning an unprofitable scaling supplement brand into profitability within 3 months of management
1,950%
35%
22%
Increase in Repeat Purchases
Brand Overview
The brand approached us during a critical growth phase. Sales were rising, but profitability was non-existent. Paid ads were scaling revenue but at unsustainable costs. Without financial visibility, inventory planning, or customer lifecycle strategy, the brand was struggling to convert growth into actual profit.
- Industry: Health & Wellness / Supplements
- Business Model: DTC (Direct-to-Consumer) eCommerce
- Products: Nutritional supplements with strong product-market fit
- Challenge: Despite scaling revenues, the brand was losing money due to poor ad efficiency, high fulfillment costs, and lack of retention strategy.
The Challenges
The brand approached us during a critical growth phase. Sales were rising, but profitability was non-existent. Paid ads were scaling revenue but at unsustainable costs. Without financial visibility, inventory planning, or customer lifecycle strategy, the brand was struggling to convert growth into actual profit.
- Industry: Health & Wellness / Supplements
- Business Model: DTC (Direct-to-Consumer) eCommerce
- Products: Nutritional supplements with strong product-market fit
- Challenge: Despite scaling revenues, the brand was losing money due to poor ad efficiency, high fulfillment costs, and lack of retention strategy.
The Results
1,950%
35%
Lower CAC
Cost reduced by 35% through ad optimization.
22%
Repeat Purchases
Boosted retention with subscription and upsell flows.
12%
Reduction in COGS
Supplier renegotiations and fulfillment efficiency cut costs.
The Outcome
Within 90 days, the supplement brand went from unprofitable scaling to sustainable profitability:
- Net profit margins turned positive for the first time.
- CAC dropped by 35% while sales momentum continued.
- Repeat purchase rate rose 22%, boosting LTV.
- Cash flow stabilized with structured inventory planning.
The brand is now positioned to scale confidently, with profitability baked into its growth strategy.
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